Lead generation and CRM integration
Stop paying for leads your sales team never closes.
Most agencies hand you form fills and a cost-per-lead chart. We build the whole engine: demand capture, conversion pages, CRM automation that follows up in minutes, and closed-loop attribution that proves which dollars made revenue.
- 52%lower average cost per lead
- 4.2×average return on ad spend
- 200+businesses served across Canada and beyondAverages across our managed campaigns.
Why most lead generation fails before the sales call
The problem is rarely traffic. It is the gaps between the click and the closed deal. These are the six we fix first.
- Junk leads that look great on a dashboard
- The leak: campaigns tuned for form fills and low CPL flood your CRM with contacts who will never buy. The fix: we optimize bidding toward SQLs and booked revenue, and score every lead on fit and intent.
- Sales says “bad leads.” Marketing says “no follow-up.”
- The leak: nobody agreed what “qualified” means. The fix: we write the MQL and SQL definitions with your sales team, build them into CRM lifecycle stages and lead scoring, and set a response SLA with alerts when it is missed.
- Slow response that kills hot leads
- The leak: leads wait hours, or days, for a first touch. The fix: instant SMS and email acknowledgement, rule-based routing, rep alerts in Slack or SMS and missed-call text-back, so the first response happens in minutes.
- Landing pages that leak paid clicks
- The leak: slow load, generic copy and long forms. The fix: message-matched pages that pass Core Web Vitals, with tested form friction and instant calendar booking after submit.
- No idea which campaign produced revenue
- The leak: ad platforms report conversions your CRM never sees. The fix: click IDs and UTMs captured into the CRM, with outcomes sent back to Google and Meta through offline conversion import and the Conversions API.
- Reports about clicks, not pipeline
- The leak: the agency stops at CPL. The fix: one dashboard from CPL to cost per SQL, cost per booked meeting, pipeline by source and CAC.
Where your leads quietly die
Every stage of the journey leaks. We find the leaks, fix the biggest first and measure the gain in booked meetings.
- Ad click or search visit
Wrong audience, no message match
- Landing page to form start
Slow load, weak offer, too many fields
- Form submit to CRM record
Broken webhook, duplicates, missing UTMs
- First human response
Hours-long wait, no routing or SLA
- Booked call to closed deal
No scoring, no nurture, no feedback loop
Illustrative. Bar widths show typical drop-off patterns, not client data.
The lead engine, built in five layers
One accountable team across ads, search, pages and CRM, so nothing falls between vendors.
- 1. Capture demand
- Paid search, paid social and LinkedIn, plus SEO and AI Discovery Optimization™ so you are found where buyers research. Tracking is built first: server-side tagging, enhanced conversions and consent-aware measurement.
- 2. Convert the click
- Conversion-focused landing pages with message match, short forms, hidden fields for UTMs and click IDs, and instant booking after submit. We A/B test offers, headlines and form steps against SQL rate, not just submissions.
- 3. Integrate the CRM
- Form-to-CRM pipelines built to be reliable: validation, deduplication, enrichment, lead scoring, lifecycle stages, deal pipelines and round-robin routing. Failed submissions are logged and retried, not lost.
- 4. Follow up and nurture
- Automated multi-touch email and SMS sequences triggered by behavior and lead score, SLA alerts for reps and reactivation campaigns that work your dead leads before you buy new ones.
- 5. Close the loop
- CRM outcomes flow back to the ad platforms, so Google and Meta learn to find buyers, not form-fillers. You see cost per lead, per SQL, per meeting and CAC by channel in one live dashboard.
What happens to a lead in the first 60 seconds
The path from click to rep is automated, observable and logged at every step.
- ClickGoogle, Meta, LinkedIn, organic or AI search
- Landing pageMessage match, short form, hidden UTM and click ID fields
- Webhook / APIValidated, deduplicated, retried on failure
- CRMEnrich, score, assign lifecycle stage, create deal
- Route and alertRound-robin to a rep, SMS or Slack alert, SLA timer
- Booked and closedOutcome written back to CRM and ad platforms
The closed loop: deal outcomes return to Google Ads and Meta as offline conversions, so the algorithms optimize for buyers, not form fills.
How we differ from a typical lead generation agency
The gap is accountability: what we optimize for, who owns the stack and who you can reach.
| Typical agency | Three Zero Digital | |
|---|---|---|
| Optimizes for | Form fills and low CPL | SQLs, booked meetings and revenue |
| CRM | “Not our scope” | Built, integrated and automated by us |
| Attribution | Platform-reported conversions | Closed-loop, CRM-verified |
| Accounts and data | Agency-held or unclear | Yours from day one |
| Who runs it | A rotating account team | One senior strategist |
| Contract | Long lock-in | Month-to-month after launch |
From audit to predictable pipeline
You see the diagnosis and the plan before you commit.
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Pipeline audit
A free 30-minute call plus a review of your funnel, tracking, CRM setup and speed-to-lead.
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Build
Tracking, landing pages, CRM pipelines, scoring, routing and automations, tested end to end.
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Launch
Campaigns go live with SLAs and dashboards in place, and every lead is traced to source.
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Optimize weekly
We feed sales outcomes back into targeting, creative and scoring, and report in plain English each month.
Choose how much of the engine you need
Start with the audit. Scope and pricing follow from what we find.
Free
Pipeline audit
Find out where leads are leaking.
- Funnel and tracking review
- CRM and speed-to-lead check
- Prioritized fix list
Most chosen
Managed growth
The full engine, run for you.
- Paid media, SEO and AI Discovery
- Landing pages and CRO testing
- CRM automation and attribution
- Weekly optimization, monthly report
One-time
Lead engine build
We build it, your team runs it.
- Tracking and server-side tagging
- CRM pipelines, scoring, routing
- Automations and dashboards
Paid plans combine a setup fee with a monthly retainer, scoped after the audit. Ad spend is paid to the platforms from your own accounts.
What clients say
Feedback from clients on leads, enquiries and cost per lead.
“Before Three Zero Digital, we were wasting thousands on Google Ads with nothing to show for it. After they took over, our cost-per-lead dropped by over 50% and our pipeline has never been fuller.”
David K.
Real Estate Broker
“The new site has directly contributed to more enquiries and a much stronger brand impression. We couldn’t be happier.”
Sarah M.
Business Owner
“We saw a remarkable increase in organic traffic and conversions within just a few months. Fantastic team.”
John P.
E-Commerce Owner
Questions we get before the first call
You do, with us. In the audit we sit down with your sales lead and write the MQL and SQL definitions: fit criteria, intent signals and budget or timeline thresholds. We then encode them as CRM lifecycle stages and lead scoring, so the numbers in your dashboard mean the same thing your reps mean. We build in GoHighLevel, HubSpot and Zoho CRM, and we can work inside the CRM you already use. Integrations run through native connectors, webhooks, Zapier or Make, or direct API calls, depending on what is most reliable for your stack. Every new lead triggers an instant email or SMS acknowledgement, routes to the right rep by round-robin or rules, and fires an alert in Slack or by SMS. If nobody acts inside your SLA, it escalates. Missed-call text-back and automated nurture sequences cover the leads who are not ready yet. We capture UTMs and click IDs (gclid, fbclid) in hidden form fields, store them on the CRM record and send CRM outcomes back to Google Ads (offline conversion import, enhanced conversions) and Meta (Conversions API). Reporting follows cost per lead, cost per SQL, cost per booked meeting and CAC by source. No, and be wary of anyone who does without seeing your market. We set lead, SQL and cost-per-acquisition targets in the audit from your category, budget and sales cycle, then report against them every month. We commit to the process, the transparency and the optimization cadence. You do, from day one. Ad accounts, analytics properties, the CRM and every automation sit in your name, and ad spend is paid to the platforms from your own accounts. After the launch phase we work month-to-month. We design for it: explicit consent checkboxes, consent timestamps stored in the CRM, unsubscribe handling, Google Consent Mode v2 and a data-retention approach aligned with CASL and PIPEDA. It is not legal advice, so we recommend your counsel signs off on your policies. Inbound is the core, because it converts best. Where it fits, especially for B2B, we also build outbound sequences in your CRM, with list sourcing, enrichment and personalized multi-step email, always with a compliant consent basis.What counts as a qualified lead, and who decides?
Which CRMs do you integrate with?
How fast will leads follow up, and how do you prevent leads going cold?
How do you track which campaigns actually produce revenue?
Do you guarantee a number of leads?
Who owns the ad accounts, the CRM and the data?
Is this compliant with CASL and privacy rules?
Do you do outbound as well as inbound?
Find the leaks. Fix the pipeline.
Book a free 30-minute pipeline audit. You leave with a prioritized fix list, whether or not we work together.